Advise Wise has appointed Aaron Conlon as managing director.

Conlon joins from equity release brokerage Fluent Lifetime, which he founded in 2018.

Prior to this, he held positions at More2life, where he served as director of operations and change, and Mortgage Advice Bureau (MAB) as the proposition director for later life and wealth.

At Advise Wise, Conlon will work on initiatives aimed at expanding the company’s proposition within the later life market.

Commenting on his appointment, Conlon says: “I am thrilled to join the dynamic team at Advise Wise and lead the charge in driving growth and expansion within the later life market.”

Advise Wise chief executive officer and founder Jonathan Thirkill adds: “Aaron’s extensive experience and strategic vision make him the ideal leader to steer Advise Wise through its next phase of growth. We are confident that under his guidance, Advise Wise will continue to thrive and set new benchmarks in the industry.”