Work From Home — Day 52
Southern California Team — The California Vision
5:15AM PST
Team –
Watching Pat Heller host Robert Reffkin yesterday inspired so much thinking, reflection, and an amazing source of pride about “teamwork.” Specifically, teamwork in California!
I reflect on 2015, when we made our first investment in Gibson International, led by Scott Gibson and Pat Heller. We did so quietly, without the typical industry press or an internal announcement to PUI in NorCal. The investment was strategic in nature. It was a launching pad to geographic growth to SoCal. Today’s interview was an amazing reminder of how our California team has come together.
Merging cultures is not simple. It’s all about people. People are different, always. The path to great mergers of culture is not marginalizing values to make everyone happy; it’s about raising vision to new heights. We all aspire to leadership – bring it on – we love leadership.
So, our journey to expand in SoCal was about our vision for the Ultimate California Real Estate Company. Follow up investments were in John Aaroe Group, Chartwell Escrow, Partners Trust, and ultimately Escrow Trust Advisors. The best of the best! Think of the people power in this combination.
Now, we engage the Compass platform to drive performance. Pause for a moment and think about the power of the platform. Especially in this now digital open house environment. If you do nothing else in SIP, make sure these assets are fully deployed in your business:
As Robert and Pat closed out their hour together, they agreed the most favorable leverage point we all have from the Compass platform is to fully engage with the CRM. This is the key to your sphere and digital marketing platform: relationships and referrals. Robert and Pat agreed it would be a failure not to engage with your CRM to assist in your business.
Dive deep in training on the CRM and beyond. The prepared quickly propel from good to great!
Our team has embraced so much change. I am appreciative of every single person’s vision, commitment, and performance. We had to earn your permission through our performance. Thank you for your trust, respect, and loyalty.
Greatness follows post-SIP, I promise.
This is Where We Are Now.
Thanks!
Mark
Mark A McLaughlin
