Habito launches broker retrofit tool for homeowners Mortgage Strategy

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Digital mortgage broker Habito has launched GreenVal, the first broker retrofit tool for homeowners.

GreenVal is designed to support homeowners in making their properties more energy-efficient and environmentally friendly.

Habito launched the product in partnership with Propflo, an AI-driven proptech startup.

It said it will work with Propflo and lenders to get homeowners the most suitable finance options.

GreenVal, a one-stop-shop solution, will be offered initially to existing Habito customers.

It will empower them with features including comprehensive business case, resilience rating, direct quotes, alternative solutions and DIY options.

Habito said intermediaries play a trusted role in advising homeowners and are forecast to be responsible for 90% of mortgage distribution by 2024, up from 84% in 2022.

Habito VP mortgage advice and growth William Rhind said: “We know that rising mortgage costs and energy bills are having a real impact on people’s lives, and this partnership will enable us to help our customers to potentially reduce both. We were also recently featured in the TechCrunch Climate 100 that showcases UK tech companies who are at the forefront of climate action; this partnership with Propflo will enable us to continue making huge progress in one of the most important global challenges.”

Propflo founder and CEO Luke Loveridge added: “Mortgage advisors and lenders are in a unique position to help people make their homes more energy efficient. Habito led the sector in becoming more digital and is now becoming the clear leader in the sector to help tackle the ~£200bn retrofit challenge. I’m inspired by the team and look forward to working closely with them in future.”


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