Crystal Specialist Finance has made two promotions within its sales division to help it meet ambitious growth targets for the year ahead.
The specialist finance distributor has promoted Dan Morris to the role of intermediary sales director, while Sat Bhandal becomes the company’s corporate sales director. Both are newly-created roles for the company.
In the role of intermediary sales director Morris will take full responsibility for the management of CSF’s telephony and field sales teams, and will use his experience to drive growth through new and existing finance broker relationships.
He will also continue to to oversee the support provided to mortgage club and network relationships.
Bhandal’s new role will see him focus on strengthening CFS’s professional introducer relationships in addition to leading an expanding team of client relationship directors.
Both will report directly to group sales director, Jason Berry. Morris and Bhandal have between them 11 years’ experience with CFS and Berry says they have proven track record of achieving sales growth.
Berry adds: “In their new leadership positions they’ll both be able to and maximise the opportunities that exist in their particular channels, and serve the needs of both their teams as well as our brokers, introducers and professional partners.”
Based in the West Midlands with a national reach, CSF is a specialist distributor operating across six specialist finance sectors: bridging, buy to let, commercial, development finance, second charge loans and specialist residential.
