MorganAsh has appointed James Edmonds as a consumer duty consultant.

Edmonds joins will experience in managing customer vulnerability from both inside financial services organisations as well as interpreting the Financial Conduct Authority (FCA) regulations.

He has operated in CX and strategy roles across financial services for almost 20 years, having worked for established brands such as L&G, RSA, More Than, JUST, James Hay and Nucleus.

Alongside starting his own consultancy Duty CX, Edmonds is commercial director at Investor in Customers, focusing on growth and strategic development of its Consumer Duty and CX propositions.

With Investing in Customers, Edmonds worked closely with Andrew Gething and MorganAsh, launching a new partnership to incorporate customer vulnerability data from MARS into Investing in Cutsomer’s suite of Consumer Duty reports.

In his new role, Edmonds will be working closely with the senior team at MorganAsh to support the company’s customer vulnerability proposition to help more firms across different financial sectors to implement the MorganAsh Resilience System.

MorganAsh managing director Andrew Gething says: “Having known and worked with James for several years, I know his expertise and insight will be hugely valuable as our MARS platform and our wider proposition helps more firms navigate both Consumer Duty and customer vulnerability.”

“Firms across a variety of financial sectors are realising just how critical it is to have the right technology and robust data to not just meet their regulatory requirements, but to deliver a service that meets the demands of their customers.”