Gen H expands New Build Boost scheme with Lovell Homes

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Gen H has expanded its New Build Boost scheme in partnership with Lovell Homes.

The partnership adds to the scheme plots at 25 Lovell Homes developments across England and Wales.

New Build Boost is a mortgage scheme administered by Gen H in partnership with select housebuilders.

In 2025, the scheme launched in exclusive partnership with Persimmon Homes and Charles Church.

This is the first time a new builder has joined the scheme since launch.

New Build Boost is an equity loan mortgage scheme, but the value of the equity loan is frozen for five years and interest-free forever.

The scheme requires only a 5% deposit and is used primarily by first-time buyers, many of whom are families, healthcare workers, foreign nationals, or those who don’t have access to family support.

Gen H chief commercial officer Pete Dockar says: “I am thrilled to welcome Lovell Homes to the New Build Boost scheme. We have planned New Build Boost’s expansion carefully to include partners we know we can depend on to deliver beautiful, high quality homes for our homeowners, and Lovell fits that bill perfectly.”

“This is a huge win for us, our mission, and of course, for aspiring homeowners across England and – for the first time – Wales. I look forward to working closely with Lovell over the coming months to help hopeful buyers find a place to call home.”

Lovell Homes sales director Justine Elliot adds: “We understand that buying a home can feel out of reach for many people, especially with rising costs affecting aspiring homeowners.”

“Whether you’re purchasing for the first time, need more space for your family, or looking to move up the ladder, we’re committed to helping make homeownership more achievable, with practical solutions and real support.”


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