Where We Are Now: May 11, 2020
Compass California Real Estate Blog
Real Estate
4 years ago
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Work From Home — Day 56

Private Exclusive — Play Some Offense

5:10AM PST

Team –

Welcome back to the chase! 

We had an amazing weekend of activity. Details at the Closing Bell.

We are 11 days into the new Clear Cooperation guidelines issued by NAR and adopted by many local Boards and MLSs. Consumers have not yet adjusted to the top down policy of how NAR wants properties to be sold. I suspect challenges to be forthcoming.

Compass Private Exclusive is an exceptionally powerful tool for sellers that are not interested in the MLS. These clients may be discrete, of a high-risk health category, or simply may want to test the market without the DOM ticker tracking their home.

Especially in SIP, Private Exclusive is an exceptional marketing tool. The market share Compass has in California is an amazing advantage to you as a real estate professional and to your clients as a soft launch to an upcoming Academy Award-winning listing.

Here is the process:

  • Sign a listing agreement plus SELM form. Prepare property for marketing.
  • Enter listing in Compass Private Exclusive which is effectively a non-consumer searchable Coming Soon.
  • Clients see the screen capture above and contact their preferred Compass professional.
  • You actively market your listing to ALL Compass professionals in your region. In most cases we have 20 percent or greater market share.
  • Compass brings you the buyer. Deal closes, completely compliant.

This is a huge competitive advantage over a small firm with a limited number of professionals. The power of the Compass community!

I did a few searches Sunday evening and found the following.

Pasadena, CA –

  • 11 Private Exclusives – Timeless with no DOM ticker.
  • 5 Coming Soon – Move to MLS in 24 business hours.

Mill Valley, CA –

  • 3 Private Exclusives – Timeless with no DOM ticker.
  • 13 Coming Soon – Move to MLS in 24 business hours.

Remember to please complete our second SIP Market Dynamics Survey by the end of business day, Wednesday, May 13. We will aggregate feedback and publish results on Friday morning, May 15, 2020.

This is Where We Are Now.

Thanks!

Mark

Mark A McLaughlin

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