West One has appointed Sam Pettit as regional account manager of short-term finance for the North.

Pettit joins from Crystal Specialist Finance where she served as business development manager. Prior to that, she held the position of broker relationship manager at Clever Lending.

In her new role, Pettit will cover England and Scotland.

She will focus on developing and maintaining broker relationships across the northern region, supporting partners with West One’s short-term lending solutions including bridging finance, development finance and commercial lending.

Commenting on her appointment, Pettit says: “I’m excited for this new chapter of my professional journey with West One. Knowing the breadth of specialist lending solutions available combined with the outstanding service the team delivers, I’ve always admired how West One stands out in the specialist finance market.”

West One head of sales, short-term finance Jez Quinn adds: “We’re delighted to welcome Sam to the West One team. Her proven track record in specialist finance, combined with her deep understanding of broker needs and the regional market dynamics, makes her an excellent addition as we continue to expand our presence in the North.”