Advisers within the Primis network will now have access to National Friendly’s protection products, accident only income protection, income protection and friendly shield.

National Friendly chief executive Graham Singleton says: “We’re delighted to be joining the Primis panel and working alongside advisers across the network to help broaden access to protection solutions.”

“This partnership reflects a shared commitment to supporting clients with flexible and affordable cover options, particularly those whose circumstances may not fit traditional protection options.”

LSL Financial Services director of strategic partnerships Craig Hall adds: “It’s great to welcome National Friendly to the Primis panel. We always strive to give our advisers choice and flexibility and National Friendly’s focus on accessible and affordable protection solutions helps us to do that.”

“We always want to support our advisers, provide broader options for them, stronger pricing and ultimately more ways to serve clients with products that offer the best possible outcomes for all. That’s what makes this partnership such an important strategic fit for us.”