Keystone Property Finance has appointed two regional business development managers and made two senior BDM promotions.

Tom Lawry has joined as BDM for the West Midlands and James Harding will take on the role of BDM for the East Midlands.

Lawry joins from Birmingham Bank where he was a BDM within its commercial lending division, specialising in buy-to-let (BTL).

He managed intermediary relationships and structured complex cases. Prior to this, he spent over five years at Paragon Banking Group in senior retention and partnership roles.

Harding also joins with experience from Paragon where he served most recently as a telephony BDM.

Working previously in underwriting, retentions and completions, he has expertise in complex transactions, including for large HMOs and multi-unit blocks, and progressing cases efficiently in line with legal and regulatory standards.

Existing Keystone BDMs Mark Hindmarsh and Kevin Meredith, who cover respectively the Southeast and Northwest, have also been promoted to senior BDMs.

Keystone Property Finance managing director Elise Coole says: “Creating dedicated Midlands territories gives brokers direct access to knowledgeable, regionally focused support, while Mark and Kevin’s promotions further reinforce the senior capability within our distribution team.”

“Strengthening our regional coverage is a necessary step in ensuring we maintain the service standards expected from Keystone. For brokers, this means stronger case support and greater confidence that they are working with a lender investing in the people behind its proposition.”

These developments follow the appointments last month of Golbarg Eraghi as BDM for West London and Michelle Braham as BDM for the Southwest.