Hinkley & Rugby has announced the appointment of Danny Cranie as its chief customer officer, a new role designed to help shape the mutual’s future.

As chief customer officer, he will focus on strengthening the Society’s capabilities across existing channels whilst also building the new digital proposition.

Cranie brings 34 years of bank and building society expertise to Hinckley & Rugby, having held a variety of leadership roles focused on delivering business growth and excellent customer outcomes.

He started his career at Halifax Building Society, spending 32 Years in total at Lloyds Banking Group and the last 18 months at Virgin Money.

At Lloyds Banking Group, Cranie held both operational and strategic roles, including Area Director and Head of Development, and he also led Bank of Scotland through the HBOS/Lloyds merger.

Speaking about the role, Cranie said: “It’s an exciting time to join as we get set to launch our digital proposition, which will widen our reach to attract new members to the society. I’m looking forward to using my business transformation experience to help us achieve further operational efficiencies and deliver outstanding customer experiences and outcomes.”