Vida has named Darren Cunliffe as key account manager for the North.

Cunliffe joins with experience in business development, having recently spent almost 10 years as a building development manager at Nationwide Building Society.

He brings experience and knowledge of the intermediary sector as both a broker and business development manager to his new role.

In his new role, Cunliffe will report to Vida’s national sales manager Andy Alvarez.

Vida Homeloans director of distribution Richard Tugwell says: “I am pleased to welcome Darren into our growing team of key account managers. He brings a wealth of knowledge of the intermediary market and a raft of great contacts in the industry.”

“I look forward to welcoming Darren to Vida and working with him to further enhance our relationships with brokers.”

Last week, Vida also announced the appointment of former Nationwide Building Society business development manager Sophie Burton.