First Mortgage has acquired Kinleigh Folkard & Hayward’s (KFH) Financial Services mortgage division.

KFH is a London estate agency, with more than 50 branches across the capital.

As part of the acquisition, First Mortgage will be joined by KFH’s mortgage advisory team, led by Kelly Wicks and Malcolm Waldron.

The company’s experience, customer relationships, and knowledge of the London property market will play a central role in supporting First Mortgage’s success in the region.

First Mortgage says the acquisition is an entry point into the London property market to help First Mortgage’s expansion strategy and its presence across the South of England.

It follows a recent partnership with Moneybox and the acquisition of Lucra Mortgages earlier this year.

First Mortgage chief executive Ian McGrail says: “We’re genuinely excited to welcome Kelly, Malcolm, and their exceptional team into First Mortgage, whose reputation for professionalism and client care aligns perfectly with our own vision and values.”

“Together, we look forward to building on their impressive legacy and supporting even more London customers with the high-quality advice they deserve.”

Mortgage Advice Bureau distribution director Gareth Herbert adds: “First Mortgage’s entry into the London market via the KFH acquisition is a crucial step in MAB’s strategic expansion.”