Dock9 changes name to MagiClick in the UK | Mortgage Strategy

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Financial services digital agency Dock9 has been rebranded as MagiClick in the UK following its takeover by the Turkish technology and design agency.

The unit and existing team, including its chief executive Mark Lusted, will continue to be based at Leadenhall Street in the City of London. 

MagiClick bought Dock9, which was founded in 2008, for an undisclosed sum in January.

The move comes after a nine-month integration, which has seen the agency’s services in the UK expand to cover mobile banking, SharePoint content management systems and intranets, search engine optimization, as well as pay-per-click and analytics consultancy services.

It has also joined banking trade body UK Finance as an associate member.

The integrated agency’s client roster includes HSBC, First Abu Dhabi Bank, BNP Paribas and ING.

It also works across several other sectors such as telecoms, travel, automotive and retail with such clients as IKEA, Turkish Airlines, Vodafone and Mercedes-Benz. 

MagiClick UK chief executive Mark Lusted says: Since the acquisition of Dock9 by MagiClick at the beginning of this year we’ve been busy integrating with the wider business and leveraging the benefits of our greater scale and resources to better serve our existing clients, and to win some exciting new ones.

While we now work across several sectors, financial services remain a key area of focus for MagiClick and our membership of UK Finance demonstrates our increased ambitions and enables us to increase our involvement in the wider fintech space.

Now is the right time to retire the Dock9 name and start our next chapter as MagiClick in the UK with a truly integrated offering delivered by our team of more than 160 full-time digital specialists across four offices in the UK, Turkey and the UAE.”


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