Chetwood Financial has hired Roger Morris as its group distribution director.

The industry veteran joins Chetwood Financial ahead of its launch of buy-to-let lender ModaMortgages and following the digital bank’s acquisition of CHL Mortgages for Intermediaries.

Morris will be responsible for distribution, focusing on CHL Mortgages for Intermediaries’ networks and mortgage clubs initially. He has worked in the property industry for more than 30 years.

Chetwood Financial says: “His expertise in financial services distribution will prove invaluable as the lenders look to build on their presence in the specialist lending space.

“Morris’ extensive knowledge of the sector will also see him delivering educational support and workshops to brokers about various sectors of the market.

“He has built a reputation over the years as an influential and sought-after speaker about the BTL industry.

Morris worked for Tandem Bank as its director of mortgage division sales & distribution and has held senior posts at Precise Mortgages and other lenders.

Chetwood Financial founder and chief executive Andy Mielczarek says: “It’s a real coup for us to get someone of Roger’s pedigree and undoubted calibre on board.

“As a well-known personality in the market, his energy, enthusiasm and passion for financial services will help us take the next step of our journey as we look to establish the two brands as leading BTL lenders.”

Morris adds: “There is a fantastic opportunity to build CHL Mortgages for Intermediaries and ModaMortgages into leading specialist lenders that offer propositions designed around mortgage brokers and with education at their very heart.”