Crystal Specialist Finance has announced the appointment of Jason Berry to the newly created role of group sales director.

Prior to his new role, Berry worked at Uinsure, Platform Home Loans and St James’s Place Wealth Management.

As group sales director, Berry will lead the field and telephone sales teams, and take responsibility for distribution and sales strategy.

Crystal Specialist Finance managing director Jo Breeden says: “We are delighted to be working with Berry, this is a great appointment. His reputation and background speak for itself and he is a great fit for the business.

“His passion and vision is in line with ours, and this underlines our commitment to working with our broker partners to continually improve our service and offering, and even after an outstanding set of sales results last year it shows our focus on continually raising the bar.”

Berry adds: “I am very excited to be working alongside Breeden and his expert team. Crystal Specialist Finance has achieved outstanding sales growth in recent years but the potential to improve still further is clearly visible.

“There is undoubted talent within the company and I very much look forward to sharing my experience so existing skills can be developed and most importantly record sales volumes can be delivered.”