Hanley Economic Building Society has appointed Vanessa Hunt as head of sales.
Hunt has more than a decade of experience across the mortgage and financial services sector.
She joins from Harpenden Building Society, where she has worked for the past three years, most recently as key account manager.
In her previous role she led the business development team and managed core intermediary relationships.
Prior to this, she worked as a mortgage and protection consultant at Countrywide Mortgage Services.
In her new role, Hunt will oversee Hanley’s sales strategy, improve lending processes and strengthen ties with the broker community.
Her remit also includes developing Hanley’s criteria and looking at ways it can show flexibility within its lending and risk framework.
This will entail working closely with colleagues across the business to ensure consistent service delivery.
Chief commercial officer Sam Ward says: “Vanessa brings valuable industry insight and a progressive approach to the role.
“She shares our commitment to transparency, responsiveness and simplicity in lending.
“Vanessa’s understanding of the mutual model was an important factor in her appointment.
“Her experience and enthusiasm for building strong intermediary partnerships will be instrumental as we continue to develop our proposition and deliver on our lending ambitions.”
Hunt adds:“Hanley has built a strong reputation for its specialist and personal approach to lending.
“The Society’s values and focus on relationships align closely with my own approach and I look forward to working with our intermediary partners to support their clients and help drive the next stage of growth for the business.”