HLPartnership has appointed Jason Whiteley as regional sales manager for the North.

Whiteley joins from Just Mortgages self-employed division where he was an area director for more than five years.

He has over 30 years’ experience in financial services, including at estate agency chain Reeds Rains where he was one of the top-performing brokers before being promoted into a management role.

At HLPartnership, Whiteley will report to sales and recruitment director Tom Barnett. He will be working closely with member firms, to help them to grow market share and improve their operations.

Whiteley will also work towards recruiting industry talent to the network, and strengthening its position in the sector.

Barnett says: “Jason Whiteley’s extensive background and proven leadership in financial services make him an invaluable addition to our team.

“His experience will be instrumental in driving our network’s growth and supporting our member firms in achieving their business objectives.”