Madison area single family home trends for July, 2026
Mad City Dream Home
Real Estate
10 hrs ago
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Dane County home prices were mixed in July, as new listings, accepted offers, and home sales all increased. Here's our in depth review of the Madison area single family home market for July, 2026. Note: All of our data is sourced directly from the South Central Wisconsin MLS. 

Dane County home prices

July Madison area home prices

  • The price per square foot decreased from $267 in July of 2025 to $257 in July of 2026, down 4 percent. 
  • The average price decreased from $604,755 to $594,449, down 2 percent. 
  • The median price increased from $505,000 to $514,900, up 2 percent. 

Year-to-date prices through the month of July

  • The Dane County price per square foot increased from $254 through July of 2025 to $258 through July of 2026, up 1.5 percent.
  • The average price increased from $565,674 to $585,358, up 3 percent. 
  • The median price increased from $480,000 to $503,500, up 5 percent.  

A few comments about home prices this summer

The well-presented and properly priced homes continue to sell quickly and for record-high prices in 2026. At the same time, buyers are more discerning this year -- and they're more sensitive to higher mortgage rates and the costs of ownership. Homes that are priced too aggressively and needing significant repairs and updates tend to sit on the market and undergo price reductions, especially in this late summer market. Consequently we are seeing more single family home listings expire without selling in 2026. More on this later in our report. 

Also note from the chart above, Dane County home prices are up 61 percent from the 2019 pre-COVID market, and up 126 percent from the most recent market bottom in 2012. If you've purchased a Madison area home in the last 5 to 15 years, you've likely accumulated a significant amount of equity in your investment. 

A few comments on pricing and preparing your home for sale in 2026

If you plan to sell your home this year, we recommend working with a realtor who will guide you through your repairs and cosmetic touch-ups -- and work closely with you on your staging. Then be thoughtful and realistic with your pricing to attract multiple offers. This is your formula for capturing the equity you've built up in your home and netting your best return on your investment. 

 

Check back in for the rest of our market update...coming soon.