Brightstar has unveiled a new logo and branding which will be rolled out across the business.
The specialist distributor says the design incorporates “vibrant and friendly colours” and captures the themes of “demystifying, optimist, present and human”.
Its new logo uses the strapline — ‘working together to make things happen’ — which the firm says demonstrates its commitment to making specialist finance easy.
The new branding, designed by creative consultancy Brotherland, is live on the firm’s website and will be used across its marketing material.
The business, founded in 2011, has managed over £5bn of specialist lending across complex buy-to-let mortgages, second charge loans, bridging, commercial and development finance.
Brotherland strategy director Katie Norman says: “Following an extensive research phase we refined Brightstar’s matured culture, values and purpose.
“This led to an evolved brand strategy that communicates their collaborative and positive approach to making specialist finance more accessible.”
Brightstar Financial managing director Bradley Moore adds: “We have grown significantly since inception, expanding teams, our expertise and our influence.
“We stand by the belief that even the best can always get better and as such have evolved to overcome challenges and make specialist finance accessible to an ever-growing number of brokers and their clients.
“Our exciting new branding reflects our forward-thinking, optimistic approach to everything we do.”
