Choose thrifting and buying secondhand over buying new. 

Dane County is home to dozens of thrift stores with an amazing variety of clothing and household goods, and with many high-quality items and unique finds. There are many reasons to embrace thrifting in your own community. Here are just a few of them:

1) Environmental sustainability: Buying secondhand reduces product and packaging waste that would otherwise end up in the landfill. 

2) Local support: Thrifting supports locally-owned businesses and local non-profits, which improves the overall health of the community you call home. 

3) Affordability: Usually, buying secondhand is much more affordable than buying new. 

4) A sense of adventure: You never know what you might find when you go thrifting. Each time you thrift, you embark on your own mini treasure hunt. 

5) Cultural change: When you choose secondhand over new, you model conscious consumption over disposable consumerism. You help mainstream thrifting as a preferred way to shop in our modern, Amazon economy. 

Looking for some fun secondhand stores to visit in the Madison area? Check out these online guides from Brava Magazine, Madison Magazine, and The Badger Herald.