In her new role, Hollands will assume responsibility for the sales and distribution strategy across the business.

She will now lead a broader remit encompassing field and internal sales teams alongside corporate accounts and broker operations.

This strategic change will align sales capabilities more closely.

OSB Group says by bringing sales and distribution closer together, the business aims to enhance collaboration and deliver a more unified intermediary experience.

As part of the restructure, David Boyd has also been promoted to group head of sales and operations, taking on an expanded role and reporting to Hollands.

Boyd will lead non-field-based sales and support functions, including office BDMs, the broker contact centre and broker operations.

OSB says he will also play a pivotal role in the delivery of the group’s transformation programme.

Commenting on her appointment, Hollands says: “I’m delighted to take on this expanded role at such an important time for the Group. Bringing together our sales and distribution capabilities creates a powerful platform to better support our broker partners and customers, while driving continued growth across the business.”

OSB Group group lending distribution director Adrian Moloney adds: “I’m pleased that Emily has accepted this well deserved promotion and I have no doubt that under her leadership, we will continue to further strengthen our broker partnerships and ensure our customers have access to the best-in-class solutions they need to thrive in today’s market.”