Dashly has entered a strategic partnership with the Mortgage Advice Bureau (MAB).

Mortgage Advice Bureau has completed the integration of Dashly’s artificial intelligence technology into its retention strategy.

The partnership will help engagement and retention rates with MAB’s advisers. 

Dashly’s technology will enable mortgages to be compared against the whole of the market in real time.

MAB chief executive Peter Brodnicki says: “Dashly’s tech as an addition to the features and tools we already offer, is a huge value-add for our advisers and their customers, alerting them to productive switching opportunities in real time by comparing their mortgages against the whole of the market 24/7.”

“This not only boosts engagement and retention rates but also embodies what the new Consumer Duty rules stand for, namely ensuring advisers always act in the best interests of their clients.”

Dashly founder Ross Boyd adds: “We’re thrilled to partner with Mortgage Advice Bureau, which has been a mainstay of the UK mortgage sector for almost two decades.”

“Dashly will give Mortgage Advice Bureau brokers the opportunity to speak to their clients more regularly and identify all-important mortgage alternatives at a time when interest rates and energy bills are soaring.”