Together has promoted Sundeep Patel to become its new director of sales as the specialist lender shakes up its intermediary team.

The Cheadle-based firm says Patel, who joined the business in 2018, takes up his new role this week and will look to “build further opportunities with the specialist lender’s key partners”.

It adds, Patel, who was previously head of intermediaries, has been “instrumental” in raising the company’s profile to brokers and specialist distributors, particularly in London.

Patel says the new role “will be something of a fresh start following the disruption within the industry because of Covid, and I’m looking forward to growing the business based on prudent lending, strong relationships and providing great outcomes for the key partners we work with.”

Also, at the business, Paula Purdy, who joined Together as a regional accounts manager in 2019 has been promoted to sales manager for the North.

Purdy, and Tanya Elmaz who is sales manager for the South, are together responsible for eight account managers working across the UK. Both senior managers report to Patel.

Meanwhile, Joanna Elton has rejoined the lender as a specialist distribution manager in the North and Midlands, having previously worked for the firm as a business development manager.

Finally, last week, the lender announced the appointment of James Briggs as an account manager for the North, within the sales team.

Together commercial chief executive Marc Goldberg says: “We are delighted that Sundeep has now taken up his new role to head up the intermediary sales channel and build further opportunities to drive our business forward.”