Vida debuts broker AI criteria chatbox Mortgage Strategy

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Vida has launched an AI-driven chatbot, which the specialist lender will “transform how brokers access lending criteria and product information”.  

The business says its Mobi — short for Mortgage Bot Intelligence — provides “instant, helpful answers to brokers’ most common questions” 24 hours a day, seven days a week. 

It adds that the software is trained on the lender’s full suite of lending criteria and will help keep broker’s workflows moving

Vida chief operating officer Tommy Wight says: “In a fast-paced market, time is everything. Mobi is here to give brokers the clarity they need, exactly when they need it. It’s a major step forward in our commitment to delivering a seamless, tech-enabled experience for our intermediary partners.

“We’ve designed Mobi to be the first port of call for brokers, handling everyday queries so that calls and emails can be reserved for more complex cases that require a human touch.”


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