In an interesting report, real estate coach Mike Ferry argues that most agents lack the complete package of skills to adequately represent both buyers and sellers. Both buyer and seller agents need basic sales skills, such as time management, consistent lead follow-up, the ability to pre-qualify and present, etc. However, Ferry states that from there, the skill set of a listing agent and a buyers agent differ greatly in terms of the ability to present in a way that causes either a buyer or seller to sign a contract. The numbers seem to support his theory that most agents lack the skill set to excel at both jobs. 80 percent of agents fail to renew their license after the first year after closing zero deals. Let’s compare the different duties and responsibilities of buyers agents vs. listing agents: Listing Specialist Duties: Listing Specialists Responsibilities: Listing Specialist Skills: Now let’s take a look at what’s required of a good buyers agent and see how it stacks up. Buyer Specialist Duties: Buyer Specialist Responsibilities: Buyer Specialist Skills: Looking at the two general job descriptions, it appears there is almost no overlap between listing and buyers specialists, other than having strong negotiation skills and consistent lead follow-up. Your job descriptions when looking to hire a listing specialist should be different than your postings for a buyers agent. Here are a couple sample real estate listing specialist job descriptions to help you get started in tailoring one for your company’s specific needs. Job Description: Are you gifted with the art of persuasion? We are looking for natural networker with strong relationship building skills, high energy, and a great work ethic. We’re looking for someone who isn’t afraid of the high demands of real estate sales. Selling a home is personal and emotional, so the agent must not only be proactive, but also have good interpersonal skills. Responsibilities Requirements: Looking to hire other roles? 7 Real Estate Job Descriptions To Hire An All-Star Team Job Description: [COMPANY NAME] is one of the top real estate agencies [in CITY/STATE], and we are looking for a dedicated Listing Specialist to join our team. As a Listing specialist, you’ll be handling all aspects of the listing process, including attending appointments, meeting contractors, answering client questions, and scheduling and conducting listing presentations. The ideal candidate will be driven, persistent, competitive, and focused on building lasting relationships. Responsibilities Requirements: We hope these examples are helpful in your search for finding a successful listing agent. When writing your job descriptions, we recommend sticking with 3 sections: a general overview, a list of duties and responsibilities, and requirements needed to fulfill the role.Listing Specialist Sample Job Description #1
Listing Specialist Sample Job Description #2