Crystal Specialist Finance has hired Jason Berry to work as its sales and marketing director.

Berry joined the firm on an interim basis in January this year and, Crystal says, helped steer it through the pandemic.

He will be charged with leading the sales team and take on distribution and sales strategy.

Berry worked as director of sales at Unisure for almost seven years and can also count stints at Platform Home Loans and St. James’s Place.

He also played as a professional at York City FC from 1987 until 1990.

On his new move, Berry comments: “This year has been a tale of two halves, with sales records set in Q1 followed by survival and pivot in Q2. During this time I have been incredibly impressed with Crystal’s leadership team and observed thoughtful and well-considered decision making throughout, making it an easy decision to take a permanent, expanded role.

“Enormous potential exists and I certainly look forward to using my experience to ensure ambitious plans are achieved.

“Technology will play a big part in our future delivery with enhancements soon available which make submitting cases easier and processing quicker. I look forward to working closely with great people and having some fun along the way.”

CSF manging director Jo Breeden adds: “Getting Jason to join Crystal back in January was a real coup, and having him on board has undoubtedly helped during a tricky year of trading… [Jason] Berry will play a huge part shaping our proposition and drive the business to new heights.”