The West Brom has welcomed a new chief operating officer to help deliver new products and services to meet members’ needs.

Martin Boyle joins the building society from Metro Bank where he was chief transformation officer. Prior to that, he held senior leadership positions at Nationwide Building Society, Portman Building Society, Visa Europe and Accenture.

West Brom chief executive Jonathan Westhoff comments: “I’m delighted to welcome Martin Boyle to the board and executive team. He joins us at an exciting time and brings extensive transformation and operations experience, which will further strengthen our leadership team and support the delivery of our purpose-led strategy.”

Boyle adds: “It’s great to be joining the West Brom at this time of exciting digital transformation. I’m looking forward to working with the team to drive forward the purpose-led agenda, developing and delivering products and services that continue to meet our members’ needs.”