Mahmood first joined Afin as national key account manager and has helped bring on broker partners including L&C Mortgages and Mortgage Intelligence.

Her promotion follows the launch of a new regulated bridging proposition.

Mahmood has almost 15 years of experience of the mortgage sector, including roles with The Mortgage Lender, now part of Shawbrook Bank, Metro Bank, The New Homes Group and Alexander Hall.

Commenting on her promotion, Mahmood says: “I am delighted to become National Sales Director so I can continue to tell the Afin story and work with even more advisers and BDM colleagues who are passionate about supporting borrowers, helping more people get the mortgage they want and deserve.”

Afin Bank chief executive Jason Oakley adds: “Anum really hit the ground running when she joined Afin Bank, and her dedication and commitment to our vision has shown through in her hard work and the relationships she has built with brokers and networks.”

“Promoting her to national sales director is recognition of her achievements so far, but it also shows how much Afin has grown since our launch last year. Anum, and John Smith, who is now our Head of Bridging, will be key in driving continued growth and supporting the underserved.”