United Trust Bank (UTB) has unveiled its new brand identity.

The bank says its new brand identity is designed to enhance engagement with people such as customers, partners or staff.

It was also designed to reflect the energy, enthusiasm and creativity the UTB team applies to the work they do and how it is achieved together.

The bank worked with brand agency Saboteur to develop the new identity, building on its existing branding.

United Trust Bank chief executive officer Harley Kagan says: “Our beliefs and service ethic remain the same – it is just a refreshed, vibrant and forward-looking identity delivering the values that have been critical to our success.”

“This exciting evolution builds on our strong brand foundations and reflects our commitment to the personal connections we aim to build with our staff and the customers and brokers we work with. People and connections are at the heart of everything we do.”