The Madison area real estate market is predictably quiet in late December, but the rhythm of the market will be changing real soon. Here's what buyers and sellers can expect from the market in January of 2026. 

Buyers

Madison area buyers will have more properties to choose from in January, as new listings will begin entering the market at a much faster pace. But along with improved selection, buyers will also experience increased competition. Buyers should be prepared to act quickly and write a competitive offer when their dream home becomes available in early 2026. 

Sellers

Madison area sellers will experience an uptick in showings, as market dynamics will become more favorable for sellers in January. Along with more showings, local sellers will experience more buyers writing offers. Some sellers, whose home has been sitting on the market, will suddenly receive the offer they've been waiting for -- due to improved market conditions. 

What questions do you have about buying or selling in 2026? 

We are a group of professional, full-time Madison area real estate consultants who are here to help you make the right decisions as you plan for your future. Contact us for a complimentary consultation. We'll help you create a sound plan that is tailored for your timeline and your goals.