Mortgage Magic is offering its customer relationship management platform free to small brokers. 

The tool incorporates artificial intelligence to help advisers processes and compliance.

Chief executive Tanjir Sugar says: “We want to arm small companies with the same cutting edge technology available to larger companies. 

“It has been our mission from the beginning to support small brokerages and talented mortgage advisers who have limited budgets or are just starting up. 

“When I became a mortgage broker, I was not able to source a CRM system that actually worked in the way I wanted it to.”

He adds: “I feel strongly that this should not be restricted to larger companies on the basis of cost but is made available to small intermediaries who may be reluctant to make an investment on the basis of cost. 

“Therefore, we are providing small mortgage intermediary companies, the same premium Mortgage Magic CRM completely free of charge, based on our qualification criteria.

“Small mortgage intermediaries or one man bands can now apply for a free period which can range from a number of months to an indefinite period depending on their particular circumstances.”