Saffron Building Society has appointed Lesley Terry as business development manager for brokers across the central belt of the UK.

Terry joins from New Homes Mortgage Services where she spent 17 years, most recently as head of specialist lending.

Saffron head of mortgage sales Tony Hall says: “With our range of specialist products, Lesley was the perfect choice to help to bolster our credentials and add support to the central area of the country, supported by field-based colleagues in the North and South of the country. Her experience is also enhanced by her relationships, infectious personality and professionalism. I have no doubt she will be a great addition to the team.”

Saffron launched a new Initiative, Intermediar-ease, in 2022 to address brokers concerns and issues around service across the mortgage sector. Part of the strategy includes growing its broker support team.

Hall says: “The Intermediar-ease initiative is all about brokers, and their experience in working with us. With much concern being directed at call waiting times, application times and the desire to see BDMs in person, the introduction of Lesley reduces the area each of the regional BDMs are required to cover, which means we can dedicate more time to the brokers when they need it”

Terry, who joined the team today (Monday 13 June) says: “After 17 years in my previous role, I felt it was time for a change. Saffron’s specialist product range fits so well with my skillset, and to have a region to focus on is a very exciting prospect too. I can’t wait to get stuck in and meet the wider team.”

In January, Saffron announced the appointment of a senior risk team.