Hometrack has launched a data services arm aimed at lenders, brokers and property professionals.

The new software package combines proprietary property data from Hometrack’s sister firm Zoopla with analysis and AI-powered software.

The property data firm says the service offers:

• Property listings data — listings with geographical splits, price reductions, rental yields, available stock, sales agreed and core property attributes such as floor area and year built
• Property market intelligence data — with over 200 million data points including pricing structure, supply and demand, housing affordability and mortgage survey data
• Comparables data — property valuations with Hometrack’s sales and rental property comparables

The data business says mortgage brokers can use the service for valuations, while lenders can use it to provide customers with up-to-date property valuations or local market conditions.

It adds that estate agents can use local market information to inform valuations, while housebuilders can gain independent property market data to guide land acquisitions and product mix decisions.

Hometrack director of data services Ross Allan says: “We’re confident that the suite of solutions available through Hometrack data services will be a game changer for any property business looking to drive efficiencies and improve decision-making.”