Standard Life has announced Warren Bright will join the company as head of retail intermediary distribution.

Bright will be tasked with developing relationships with the financial adviser community and strengthening the market positioning of its income and investment products.

He was previously with LV =, where he managed key strategic adviser relationships and its sales presence in the intermediary market.

Standard Life retail advised managing director Chris Hudson says: “Warren’s appointment further underpins our renewed commitment to the adviser market where Standard Life has a long heritage and experience of working alongside advisers and their clients.

“We have been investing steadily in the resources required to build a bigger presence – improving the pricing of our individual pension and our digital led online servicing functionality.

“Warren will focus on developing our footprint while working closely with key strategic partners to broaden the service provided to intermediaries.

Bright says: “I look forward to establishing a stronger market presence for this fantastic brand and growing the support and contact available to advisers who are increasingly challenged by the constantly evolving regulatory environment, and clients being impacted by the ongoing cost of living crisis.

“Growing a team to support our marketplace ambitions is a priority while also ensuring that the service we provide to advisers makes it easier for them to do business with us.”

With 25 years’ experience in life and pensions, Bright has a proven track record of building and establishing high-performing sales teams.