Mortgage consultants Jeff Knight and Steve Sandiford have launched a Discovery programme to unearth new opportunities for lenders, distributors, brokers and technology firms.

They say the course will take an objective view of the business and match its strengths to market opportunities.

They add that sessions aim to ensure that all the pieces of a company’s jigsaw work together – be it sales, marketing, products, credit, service or IT.

The pair say: “The Discovery programme is all about taking something good and making it better.

“It typically looks at the power of a company’s strategy and its performance, it makes a critical assessment of the clarity of proposition delivery, competitive strength, and, most importantly, identifies new market opportunities.”

Grey Matter Marketing director Knight adds” “From my experience, successful companies know the areas in which they are superior to their competition, they do not stand still and possess the ability to focus on developing goals that really matter and execute the required plans with absolute precision.

“Our Discovery programme enables companies to deliver this.”

Sandiford says: “The programme is all about ensuring that you are strong in all areas of your business – as price competition alone is not a sustainable strategy.

“We are seeing a lot of price changes right now, but there are many more opportunities in this new mortgage market.

“Fresh thinking is required, and our Discovery will help you to make that happen.”

The course is available through Grey Matter Marketing.

Knight left Foundation Home Loans, where he was director of marketing, last September after four years at the firm.

Sandiford has run his own consultancy for just over tw0-and-a-half years, prior to that, he was director of product and proposition at Foundation Home Loans and director of residential mortgages at Paragon Finance.