The lender has made three senior hires to manage relationships with mortgage clubs and networks.
Jason James has been appointed as a national account manager and joins from Bluestone Mortgages.
In addition, Kitt Makwana joins from Together as a key account manager and Paul Huxter has come on board from Enterprise to support the distribution extension strategy.
There are also several support roles currently being advertised as the division expects take full advantage of the opportunities in the specialist sector in 2021.
Andrew Ferguson, managing director of buy-to-let at West One Loans, said: “The buy-to-let division has strong growth ambitions for 2021, and these additions to the team are a key part of that strategy.
“We are keen to make our proposition more widely available to the intermediary market and expand our distribution through networks and mortgage clubs, in order to take full advantage of the opportunities for the specialist sector in 2021.
“Brokers will now be able to transact with us in the manner they choose, either directly through our new channels or through one of our master broker partners.”