Sesame Bankhall Group has released a range of support guides aimed at helping brokers boost their protection business.
The broker network, which includes over 10,000 advisers, says the guides provide “the tools and know-how” to boost protection conversations and write business more efficiently.
The materials focus on three key challenges advisers face:
- Customer communication — A white-labelled consumer guide to protection which brokers can use to outline the options to customers in plain and easy-to-understand language
- Making a recommendation — An overview for advisers of the four key factors that are central to making a protection recommendation – product, price, underwriting and service
- Underwriting — A step-by-step guide to help advisers navigate the protection underwriting process, including useful tips to help speed up the process
Sesame Bankhall group head of protection & GI propositions Emma Thomson said: “At a time when volatile economic conditions are increasing the pressure on consumers, protection can provide financial resilience and peace of mind.
“The onus on advisers to have these conversations will increase further through the implementation of Consumer Duty, as the Financial Conduct Authority looks to ensure businesses are helping provide better outcomes to customers and safeguard them against foreseeable harm.
“Over 750 advisers signed-up to our campaign and pledged to have a protection conversation with every customer, so we know the appetite is there.”
New Leaf Distribution managing director Daniel Hobbs adds: “As a forward-thinking firm we are always looking for ways to improve our customer communications and streamline adviser processes.
“All these new guides are a welcome addition, helping us to engage our customers by presenting the options clearly and simply.
“The consumer guide to protection is one of the best I’ve seen as a summary for customers, and it can be white labelled too, which is a real bonus.
“Once a customer truly understands the reassurance that can be gained from protecting themselves and their family’s future, then the benefits to all become abundantly clear.”
