1. Offering a lower price

Price has always been a key element in real estate negotiations, but in 2025, things are evolving. While the buyer’s initial offer — often lower than your asking price — is typically the starting point for price discussions, much of this negotiation usually takes place before you even sign the contract. You’ll then have the opportunity to counter, and this back-and-forth can continue until both parties agree on a final price.

Market conditions significantly influence this process. In a buyer’s market, where inventory is high or a property has lingered on the market, offers can sometimes fall 10% or more below asking price. On the flip side, in a seller’s market — where inventory is low and competition is fierce — you’re more likely to see offers at or above asking price.

With inventory remaining tight and competition growing in many areas, buyers may still attempt to negotiate on price. However, sellers are finding themselves in a stronger position, especially in markets where demand is outpacing supply. In these scenarios, price reductions are less common since buyers are eager to lock in a home before it’s taken off the market.

“In Bonneville County, our list-to-sell ratio is hovering right around 100.68%,” he says. “In most scenarios, if the property is priced appropriately and it’s in good marketable condition, we’re seeing negotiation happening around the terms more than pricing,” Nelson says.

Given this trend, sellers should focus not only on setting an attractive asking price but also be prepared to negotiate on other factors, such as closing costs, contingencies, and possession dates.

Seller’s strategy

In today’s market, there are several scenarios where you might consider adjusting your price to close the deal. Here are a few situations where conceding on price could make sense:

• It’s a buyer’s market: If there’s an abundance of homes in your area at a similar price point, buyers have more options, and you may need to adjust your expectations to stay competitive.
• The house has been sitting for months without other offers: If your property hasn’t generated much interest or you’re not receiving offers that meet your price, it could be time to reconsider your asking price.
• Comparable sales align with the buyer’s offer: If homes in your neighborhood are selling for prices closer to the buyer’s offer, it may indicate that your asking price is too high.
• You’ve received similar offers from other buyers: Multiple offers near the buyer’s offer could suggest your initial asking price was too ambitious.
• The home needs significant repairs: If your house requires major upgrades (e.g., new roof, electrical work, HVAC), buyers may expect a lower price to offset these costs.

In most other situations, sellers are in a stronger position to hold firm on price. If a buyer is trying to negotiate a price that the seller believes is too far below the home’s value, Nelson says he usually provides the buyer’s agent with a copy of the valuation he ran on the property prior to listing. “It’s just an extra tool to help educate them on the market and what they should expect to pay,” he says.

By sharing a comprehensive valuation, you’re not only reinforcing your price but also helping buyers understand the market dynamics, especially when conditions favor sellers.