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How Do I List My Home on Zillow When Selling FSBO?
HomeLight
Real Estate
6 months ago
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If you’re considering selling your home without a real estate agent, one of your first questions might be, how will buyers find my listing? Many real estate websites don’t allow homeowners to post their own “For Sale By Owner” (FSBO) listings. Fortunately, the largest U.S. home search site does — Zillow.

In this post, we answer the question: How Do I List My Home on Zillow When Selling FSBO?

We’ll walk you through the steps, from creating a profile to posting your listing. We’ll also share helpful tips on selling FSBO and give you a list of pitfalls to avoid.

How do I list my home on Zillow?

Follow these steps to list your home on Zillow as a For Sale By Owner (FSBO) listing:

1. Create a Zillow profile or log in: If you don’t already have a Zillow account, you’ll need to create one. Visit Zillow’s website and click “Sign In” in the top right corner. Then click “New Account” on the pop-up window. Fill in the required information to set up your profile. If you already have an account, simply log in.

2. Search for your property: Use Zillow’s search function to locate your home. Enter your property address in the search bar and find your existing property page.

3. Claim ownership: Once you’ve found your property, you’ll need to claim ownership. Click on the “More” button and select “Claim ownership.” Follow the prompts to verify your ownership. If you cannot find an existing property page for your home, you can create a new listing page by hovering your mouse over the “Sell” tab in the navigation menu. Then click “Post For Sale By Owner” and enter your property address to proceed.

4. Check your profile (optional): Once you’ve completed these initial steps, your home should appear in your “My Zillow” profile under “My homes.”

5. List home for sale by owner: Now you can post your FSBO home information, which will include the following steps:

    • Set your sale price: Determine a competitive price for your home based on market conditions and comparable properties.
    • Upload photos: High-quality photos are essential for attracting buyers. Include clear, well-lit images of each room and key features of your home.
    • Enter or edit home facts: Ensure all information about your home is accurate and up-to-date. This includes square footage, number of bedrooms and bathrooms, and any recent renovations.
    • Provide contact information: Determine how you want potential buyers to reach you and enter your contact details.
    • Agree to Zillow’s Terms of Use: Check the box to agree to Zillow’s terms and conditions.
    • Submit your listing for review: Click the blue “Post For Sale By Owner” button to submit your listing for review. Once submitted, it typically takes about 72 hours for Zillow to verify and approve your listing.

The FSBO submission page will look something like this:

Unsure About Selling Your Home FSBO?

If you don’t have the time or expertise to list your home FSBO, partner with a trusted, top agent in your market. We analyze over 27 million transactions and thousands of reviews to find you the best agent for your unique situation.

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What if my listing doesn’t appear after 72 hours?

If you don’t see your verified listing after 72 hours, Zillow has created an online page called, “Where is my for sale by owner listing?” The page addresses the following scenarios:

  • If you missed the verification call
  • You answered a question wrong during the verification call
  • You need to change the sale price or other listing facts
  • You’ve changed your mind and want to cancel the listing
  • The listing is verified, but you don’t see it in search results

It may be that your listing is posted, and you’re just not looking in the right place. Zillow’s listings are now separated into two categories within its search results, one for agent listings and one for other listings. For Sale by Owner homes appear in the “Other Listings” tab.


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