Connells Group has signed a five-year ‘portal partnership’ deal with Zoopla

The partnership will see Connells gain early access to new products and software developed by Zoopla, which will be trialled across the estate agent’s 600 branches.

Connells will also be consulted on new product development and work closely with other Zoopla brands, such as Hometrack as well as “exploring opportunities for revenue diversification via sister-company Uswitch.”

It is hoped that Connells will be the first of many such ‘innovation partners’.

Connells chief executive David Plumtree says: “We’re highly impressed with Zoopla’s investment in product development and welcome the opportunity of helping shape further innovations to aid us in our quest for further market share growth and to strengthen our offering for the benefit of our branch teams and customers.”

And Zoopla chief commercial officer Andy Marshall adds: “Zoopla is uniquely positioned to support Connells Group’s ambitious plans for future growth. Our unrivalled combination of industry leading software, unparalleled data and insight from Hometrack, and the possibility of revenue diversification via our sister company, Uswitch, make Zoopla a well-rounded partner capable of supporting Connells on its next growth chapter.”