The Intermediary Mortgage Lenders Association has added customer automation specialist Netcall as an associate member.

The Aim-listed digital customer communications firm was founded in 1996 and sells services to over 600 organisations across the financial services, local government and healthcare sectors. Its Liberty Platform is used by many clients in mortgage and adviser services.

Netcall’s addition means that the Imla moves to 51 full members and 15 associates.

Intermediary Mortgage Lenders Association executive director Kate Davies says: “The addition of Netcall to Imla reflects the growing diversity of our membership as we unite building societies, banks and other lenders with businesses that are offering pioneering new solutions to improve mortgage services.

“We look forward to working with Netcall, and to hearing their contributions to our industry roundtables as we work together to produce effective outcomes for our members, the wider industry and, ultimately, homebuyers.”

Netcall account director, financial services Alex Ballingall adds: “We are very pleased to join Imla as their latest associate member and are looking forward to taking part in the networking events and expo, contributing our perspective as a leading customer services expert.

“We believe that the lending industry needs to take a customer-centric approach, transforming legacy systems with the use of emerging technologies. Building trust with existing and potential customers is crucial for a lender’s success and, as part of Imla, we can help share this message across the industry.”