Aux Group Limited has promoted Mark Graves to the position of director, from chief executive of Auxilium Partnership.

In his new role, Graves will be overseeing the relationship with The Property Franchise Group, who recently acquired a majority share of the company.

Graves has also spent time working at Sesame Bankhall Group, Pink Network, Linear Financial Services and LSL Property Services pls.

Graves says: “This is an incredibly exciting new venture which will capitalise on both Auxilium Partnership’s expertise in the protection market and TPFG’s successful franchise experience.

“With Aux Group, we can bring new mortgage advisers into the market and financially support those already trading, and at the same time leverage Auxilium Partnership’s proactive development of protection sales proficiency.

“Too often protection is an afterthought, so the creation of Aux Group presents the opportunity to turn the sales process on its head, investing in driving a good customer outcome every time.”

The Property Franchise Group chief executive Ian Wilson adds: “Graves’s industry credentials are top drawer, and he has both the contacts and commercial acumen to help Aux Group identify the winners and drive growth.”