Craig Hall is leaving Legal & General Mortgage Club after 15 years to join LSL and lead new build division.

Hall, who was previously head of broker relationships and propositions at L&G, will be director of new home financial services from September.

Meanwhile at L&G, Hall will be replaced by Clare Beardmore, who is currently head of transformation and operations.

Responsibility for L&G’s new build proposition will pass to head of lender relationships Danny Belton.

Hall moves to LSL with more than 20 years’ experience in financial services, predominantly in the new homes market.

In his new role, he will be developing the growth of LSL’s new build financial services businesses, including those owned by LSL and those that are part of the group’s distributor brands, Primis and TMA. 

LSL is looking to capitalise on growth in the sector following the launch of the government’s First Homes Scheme last month.

Hall will report to LSL Financial Services commercial director Paul Hardy.

Back at L&G, Beardmore will be responsible for ensuring that the club provides a market-leading proposition for its partners and members.

She will take up the post immediately, reporting to the club’s director Kevin Roberts.

Prior to joining L&G Beardmore worked at Leek Building Society where she was a branch manager and business development manager before becoming the lender’s head of mortgage sales

In addition, L&G Mortgage Club’s New Build proposition will now move to Danny Belton, the Club’s Head of Lender Relationships.

LSL group financial services director Jon Round says: “Craig’s appointment will be invaluable to LSL as we drive the development of our new build businesses and further solidify our position in the new homes market. 

“With Craig’s wealth of experience, we will be better able to strengthen our offering in this area, ensuring that brokers, developers, investors, and end-customers can fully utilise our services. 

“We look forward to working closely with Craig as this element of the business continues to evolve.”

Hall says: “Joining LSL at such a crucial time in its growth journey is incredibly exciting and I am thrilled to be leading the development of its new build proposition. 

“The new build market has undergone significant challenges during Covid-19 but is poised for growth over the coming years, and I am excited to work with the wider team at LSL to ensure it is well-placed to capitalise on the opportunities available in this area.”

L&G’s Kevin Roberts adds: “With her passion for mortgages and making a difference to advisers and consumers alike, Clare is the ideal choice to lead and build on the great work of our adviser facing team in supporting and raising the profile of mortgage advice while ensuring advisers have access to information and tools to make their lives easier to support their business growth. 

“With Clare now leading on our broker relationships and proposition, our hugely successful new build proposition will move to Danny Belton who is excited to develop this further for both our lender and broker partners.

“I would also like to take this opportunity on behalf of the Mortgage Club team and myself, to express our sincere thanks to Craig Hall for the huge contribution he has made to the development and success of the L&G Mortgage Club over the last few years. We wish him all the very best in his next role.”

Beardmore says: “The last 18 months have given me a deep understanding of digital transformation and the benefits it can bring to advisers’ businesses, perfectly complementing my previous mortgage and relationship management experience.  

“I am very much looking forward to building on this knowledge and continuing to work closely with our advisers to make a difference for all our members.”