As part of the changes the lender will now open its proposition to the whole market, including networks and clubs.
In addition, the firm detailed that as part of its rebrand, it will offer four product categories including bridging loans, development finance, buy-to-let and second charge mortgages.
West One Loans has redesigned its website which now carries improved detail on the product ranges available.
According to the lender, this will provide transparency to intermediaries and their clients about West One’s services, product eligibility and rates available.
There will also be additional guides and information to help brokers to understand the product range in detail.
Haley McPherson (pictured), marketing director of Enra Specialist Finance, said: “We are excited to launch West One’s rebrand to the specialist lending market and the wider finance industry.
“For over ten years we have quietly distributed our products through a network of specialist introducers and formed deep relationships over many years.
“Despite the pandemic, 2020 has been another strong, profitable year for the business with our first public securitisation, renewed commitments from our funding partners, and the launch of our complex buy-to-let range.
“This brand refresh allows us to better communicate our offering to a wider audience, and provides a launch pad for further growth in 2021, particularly as we look to grow nationwide distribution further through networks and clubs.”
