Coventry Building Society has agreed a 10-year sponsorship deal for the city’s Ricoh Arena, which is home to the Wasps rugby and netball teams.

For the duration of the deal, the stadium will be known as the Coventry Building Society Arena.

Coventry City Football Club is set to return to the venue in August and in October it will host a Rugby League World Cup clash.

It will also be used during next year’s Commonwealth Games.

Coventry Building Society chief commercial officer Darin Landon says: “The Arena is a top class venue for sport, music and business events, attracting 1.6 million visitors every year from all corners of the UK.

“Coventry Building Society and Wasps already work to support local communities in Coventry and Warwickshire. 

“By joining forces, we plan to make the Coventry Building Society Arena a focal point for the community, bringing together people and organisations across the city to make a positive difference to everyone who lives here.

“I look forward to welcoming many of our intermediary partners to the Arena in future and showcasing the best that Coventry can offer.”

Wasps’ chief commercial officer Adam Benson adds: “Coventry Building Society is the perfect fit as a new naming rights partner. 

“They are committed to excellence in customer service, care passionately about the culture of their business and understand the vital role they have to play in making a difference to the communities in which we live and work.”