Vida is introducing a new packager proposition designed with and for key partners.

The Premier Packager Club includes a new packager exclusive credit tier and a dedicated page on their website.

As well as direct access to underwriters through their V-Hub and the Vida Service Pledge that applies to all intermediary partners and applications, the Premier Packager Club will deliver exclusive service with a dedicated Packager Support team and clear escalation route for support with challenging cases.

The lender will continue to work collaboratively with packagers to develop the proposition with two-way feedback loops via case clinics and office visits. In addition, the proposition will offer bespoke criteria and product exclusives.

Vida head of intermediary relations Helen Cawthra comments: “Earlier this year we sat down with several of our packager partners and asked them what they wanted from a Vida packager proposition. The Vida Premier Packager Club is a direct result of their honest feedback”.