Smart Money People is the latest firm to join the Intermediary Mortgage Lenders Association (IMLA), bringing IMLA’s membership total to 69, comprising 55 full members and 14 associate members.

As a financial services review site, Smart Money People provides consumers with a platform for reviewing the financial service providers they engage with, to help users compare companies on factors such as product, service, value for money and the degree to which they treat customers fairly.

At the same time, the website provides data and insights to financial services companies as to how they are perceived by their customers. Smart Money People also produces a bi-annual Mortgage Lender Benchmark broker survey, comprising adviser feedback on over 100 lenders.

Jess Rushton, Head of Business Development at Smart Money People, will represent the platform at IMLA meetings.

IMLA executive director Kate Davies commented: “We are very pleased to welcome Smart Money People as an associate member of IMLA. As the provider of a consumer-facing review platform, Smart Money People has a different perspective on the financial services industry to our other members. We look forward to them joining our discussions and sharing their insights, as we work together to evolve our industry and improve trust and transparency between lenders, intermediaries and borrowers.”