Leaders Romans Group (LRG) has launched a new specialist shared ownership brand.

The group says the brand – called SOWN – is a fresh identity which will benefit its customers.

Formerly known as Leaders and Romans Shared Ownership, the team has facilitated the exchange and completion of over 2,000 properties in the past five years.

SOWN will remain part of Leaders Romans Group, offering customers direct access to surveys, mortgages and insurance advice.

The team is already working throughout the majority of the UK and with a range of housing associations and registered providers.

The group says as well as referencing (s)hared (own)ership in its name, SOWN symbolises sowing the seeds of a new beginning – with the team supporting and guiding buyers to achieve the purchase of their new home and starting a new chapter in their lives.

SOWN is targeted specifically towards buyers interested in shared ownership.

SOWN director Adrian Plant says: “Our team has had an unprecedented year as demand for shared ownership has never been stronger.

“Our links to Leaders, Romans, and the many other brands and services within the group has been, and continues to be, an important aspect of our growth.

“But the creation of SOWN enables us to move forward into new geographic areas, replicating that success throughout the country.

“It also helps us elevate the profile of shared ownership and gives us a platform to promote its benefits with the huge proportion of the UK that doesn’t understand it and doesn’t know that it is an option for them.”

LRG chief executive Peter Kavanagh says: “The evolution of LRG’s shared ownership division and ultimately the creation of SOWN is a big success story for the group.

“Shared ownership is one of the fastest growing sectors within the property industry.

“It’s one which has been little understood until recently but offers an opportunity to so many.

“We’re proud to be part of its exponential growth and see the creation of SOWN as an important step in that process.’