HSBC UK has appointed Tom Wolfenden as head of retail banking who says it is “time for banks to step up to the mark to deliver for customers”.

Wolfenden moves from his role as head of finance and strategy for the bank’s wealth and personal banking division.

He replaces Tracie Pearce, who leaves the lender after six years to join Santander UK as chief customer officer for homes.

HSBC said Wolfenden, who takes up his role on 1 March, will assume responsibility for all retail products, including the everyday banking, buying a home and customer experience units, as well as strategy & risk and underwriting.

HSBC UK head of wealth and personal banking Stuart Haire says: “Tom has a huge amount of experience in the bank and knows our strategy, products and capabilities like the back of his hand. I would like to sincerely thank Tracie Pearce for her time with the bank, both as head of mortgages and latterly heading up Retail Banking. She has made a real difference to this bank and leaves big shoes to fill.”

HSBC UK incoming head of retail banking Tom Wolfenden adds: “Whether it is providing appropriate support with credit products, enabling products digitally, or helping the most vulnerable in our society, more than ever, now is the time for banks to step up to the mark to deliver for customers. I will do my utmost to ensure we continue to do just that.”